12 Days of Membership launches Saturday

 “The 12 Days of Membership”

Giving Thanks Campaign Kicks Off  on December 14 with Special Home Alone Screening

Pelham, New York. December 5, 2013 – The Picture House has announced “The 12 Days of Membership,” an appreciation campaign designed to say thank you to loyal members during this holiday season.  Each day a special gift will be offered to members as a token of thanks over the 12 day period.  It begins on December 14th with a morning screening of Home Alone and culminates on December 25th with free movies all day long for members.   “It’s our way of saying thank you to loyal members who make programming, events and education possible through the year”, says Lisa Ahmad, Chair of The Picture House Membership Committee.  For movie buffs on your holiday list, two stocking stuffer items will be available for purchase during the 12 day campaign, including Picture House Gift Cards, in any denomination and special one-month memberships for unlimited screenings and discounts during January 2014.

The 12 Days of Membership, December 14 – 25, 2013

Daily thank you gifts for members-only, include:


  • Day One, Saturday December 14:  Morning Kids Movie– Home Alone

Free Admission for Members


  • Day Two, Sunday December 15:  The Magical Nutcracker Matinee Event

The cinematic version of New York City Ballet’s classic production brings George Balanchine’s chorography to the big screen.  The event starts with a live performance of Nutcracker excerpts performed by students of Pelham’s Ballet Arts studio, photo opportunities with glittering ballerinas and more.  Members will receive holiday light up jewelry to add to the glow of this festive afternoon.


  • Day Three, Monday December 16: Free Hot Cocoa for members at all screenings today.


  • Day Four, Tuesday December 17: Half Price Movies Day

Guests of Members Receive Member Benefits today – All is Lost

Tuesday is Half Price Movie day, just $3 for members.


  • Day Five, Wednesday December 18:  Screening Room Goes Big! Free Evening Admission

See Broken Circle Breakdown in the Main Hall today only.   Free Admission for the evening show.


  • Day Six, Thursday December 19: It’s a Wrap Day! 

Members are invited to relax and watch a movie while The Picture House wraps one of your gifts (that you bring).  Members are also encouraged to bring an unwrapped gift for a child which we will donate to charity, Toys for Tots.


  • Day Seven, Friday December 20: Date Night, It’s About Time

Members receive two free popcorns and two small sodas for the special screening tonight of this romantic comedy about love and time travel.


  • Day Eight, Saturday December21:  -  Morning Matinee for Kids, Elf

Free Admission for Members


  • Day Nine, Sunday December 22 – La Rodine Opera, from Teatro La Fenice in Florence, Italy

Free admission for members.


  • Day Ten, Monday December  23: Raffle Drawing Day

Through the 12 Days members can enter to win one of five favorite movies hand selected by Picture House board members.


  • Day Eleven, Tuesday December 24: – Screening Room Goes Big!

See Some Velvet Morning in the Main Hall today only.   Free Admission for the evening show.


  • Day Twelve, Wednesday December 25, Christmas Day

Free Admission for Members


*During “The 12 Days of Membership”, All is Lost will be presented in the Main Hall and Broken Circle Breakdown will be shown in the Screening Room from December 14 – 19. From December 20 to 26, About Time will show in the Main Hall and Some Velvet Morning in the Screening Room.


The Picture House is dedicated to creating a shared community experience for diverse audiences through film, education programming and unique cultural offerings.  Our historically preserved and restored theater offers a unique gathering place dedicated to entertaining, enriching, and inspiring a sense of wonder for all ages. The Picture House 175 Wolfs Lane, Pelham, NY 10803 (914) 738-3161 www.thepicturehouse.org


New Cruise with Diana Krall

Email or call us if your web site would like to be involved with our latest cruise.



Cruise with Grammy winner Diana Krall

Larry Bleiberg, Special for USA TODAY2:06 p.m. EDT September 23, 2013



Cruisers will be guaranteed harmony at sea on a 10-day Seabourn voyage with Grammy-winning jazz vocalist Diana Krall.

The trip, aboard the 450-passenger Sojourn, sails from Monte Carlo to Barcelona. It runs Sept. 30 to Oct. 10, 2014, visiting Sanary-sur-Mer, St. Tropez, Portovenere, Livorno (Florence/Pisa), Rome, San Remo, Marseille, Palamos and Palma de Mallorca.

Krall will perform throughout the final four nights of the cruise in a series of intimate concerts. The first five nights will feature internationally recognized jazz artists, including vocalist Karrin Allyson, pianist Shelly Berg, trumpeter Randy Brecker, bassist John Clayton, reed player Anat Cohen, trombonist Wycliffe Gordon and drummer Jeff Hamilton. They will perform as a band nightly, as well as break into different combos for additional afternoon and late-night shows.

The trip, offered by Star Vista Cruises, will also include a special menu focusing on Mediterranean regional cuisine.

Pricing from $6,000 per person. For more information visit StarVistaCruises.com.

This item was written by Larry Bleiberg, former travel editor of The Dallas Morning News and Coastal Living magazine. Bleiberg is serving as Guest Editor of The Cruise Log while USA TODAY Cruise Editor Gene Sloan is away.

Why your online strategy needs to be diverse



Facebook Quietly Destroys Half the Value of Your Brand Page Overnight

Posted on October 3, 2012 by Jeff

First let me give credit to Geoffrey Colon at Ogilvy for breaking this news over a week ago, though before data had accumulated enough to understand the full impact of what Facebook has done. And let me also say that Facebook can fix this at any time, and may be forced to, considering the backlash they are about to receive from the very advertisers that are practically their sole source of revenue.

Bottom line is this: on or around September 21, Facebook made a major change to the Edgerank algorithm that determines, among other things, which of your brand’s Facebook posts end up in your fans’ feeds, and that change resulted in many pages losing 40-50% (or more) of their organic reach. Let me say that again a different way: with no warning and no explanation by Facebook, your brand page may have just lost half of its value.

As an analyst and lover of statistics and data, I should say it’s a bit early to nail the number down completely. But I pulled data from a number of pages I have access to, and all of them show a sudden decrease in reach starting on September 21, ranging anywhere from a 24% to a 63% decrease (averaging out to around 45%) in average organic reach when compared to the previous two months. And that page that had a 24% decrease has a huge fan base, so that percentage translates into 100,000 fewer fans, on average, seeing each post. 100,000 fans.

There have been stories written previously about how only 16% of the fans of a brand page will see a given post, though my internal numbers range anywhere from 7% to 15% depending on the size of the fan base. That, frankly, was pretty horrible, but could be explained away by insisting that Facebook knew better, and part of their insight into your fans was that they responded better when Facebook made the decision of which posts they should see. We have to trust Facebook, because they don’t tell us a whole lot about our fans; unlike other platforms like Twitter, you can’t even pull a list of all the fans who like your page.

This change is more than just a minor tweak. This is Facebook doubling down and admitting that they really don’t have any interest in brands having a real relationship with the fans they’ve accumulated. This is admitting they don’t know how to create a real ad model other than making brands pay to talk to the fans they may have already paid to find and cultivate. This is also Facebook (probably) admitting that they don’t care about their user experience and are perfectly fine increasing the number of ads or promoted posts that you will see every day.

One could make the argument that the value of a Facebook fan page is not all in the reach you get with each post, that there is value in having a presence there, that the demographic and other data you can gather about your fans is valuable, and that perhaps being able to reach that audience, even if it costs money, has value. To that I say, maybe. But the real value of the page is in the ability for a brand to reach its fans and to engage with them, and that has suddenly become much harder.

How will the industry respond? Hard to say, because Facebook is still the only game in town, at least when it comes to large social networks. They made this change because they can, and I suspect they aren’t very worried about brands pulling out and giving up. I think it speaks volumes that Facebook made no public announcement about this and didn’t reach out to its partners to explain ahead of time. Time will tell, but I know the analysts and strategists I talk to think Facebook has finally crossed a line that puts their entire value proposition in question.

Ship of Fear

We are very excited to be involved with the upcoming Ship of Fear Cruise – more soon!


Twitter announces E-Commerce add on

Chirpify is a new e-commerce add on for Twitter allowing you to add a PayPal link to sell something that you are tweeting about.  This ability is going to make it much easier for you to directly sell to your followers what you are branding.


From their website:


The Twitter commerce & payments platform

Chirpify turns Tweets into transactions, enabling consumers and businesses to buy, sell, donate and transact in-stream on Twitter.

These are social, device agnostic, frictionless, in-stream, one step payments. We do this in real time at scale.

By removing all frictions of a traditional payments or e-commerce system, Chirpify transforms Twitter from a broadcast platform into a transactional one. To transact on Twitter Chirpify users need only Tweet simple commands such as “buy”, “pay” and “donate”.

The combination of frictionless one step transactions, social commerce, and Twitter’s real-time reach, is what makes Chirpify such a powerful platform.

Chirpify is venture backed by some awesome humans: Voyager Capital, angel investor Geoff Entress, BuddyTV CEO Andy Liu, former Facebook executive Rudy Gadre, HootSuite CEO Ryan Holmes, and TiE Oregon Angels.

We done tipped….

From Hits Online


CAN YOU DIGIT? Digital album sales are up 15% this year, while track sales have already broken 1.3 billion units, according to the latest Nielsen report, and mobile has played a major role in this growth. “As we look ahead, it’s clear that digital music purchases—and consumption through streaming sources—will continue to grow, and that consumers’ appetites for digital music will change at the speed of technology,” said Nielsen SVP of Client Development David Bakula. “These trends will no doubt continue to shape the way that music is discovered, marketed, consumed and sold.” (10/3a)

Email is King – Long Live Email

i again stress if your online marketing strategy doesn’t not focus on getting email addresses from your community you need to start doing so ASAP.  Places like Facebook and MySpace and Twitter are fads you can live with but don’t go down with them.  MySpace pretty much closed up over night and anyone with a million followers or less lost contact with all of them.  Please jump from social media to social media trends but people keep email forever.



From Hits Online – RIGHT BETWEEN THE EYES: Facebook shares hit a new low on Thursday, falling 6.3% to $19.87 as more than 271 million shares—or nearly 13% of those outstanding—became eligible for sale. The stock is down nearly 50% from its May 18 debut. Things have become so dire that Mark Zuckerberg is acknowledging to employees for the first time that the selloff could hurt them, the Wall Street Journalreports. Zuckerberg has long exhorted employees not to pay attention to the stock price, instead pushing them to focus on developing the social network. But in a company-wide meeting earlier this month, he conceded that it may be “painful” to watch as investors continue to retreat from Facebook’s stock, according to people familiar with the meeting. The meeting was part of a new effort over recent weeks to buck up morale. Rules that restricted investors from selling their stakes immediately after Facebook’s IPO expired for those who sold stock in the offering—but not employees, who  are only able to watch at this point. Lockup expirations in October, November and December will allow Zuckerberg and other employees to sell more than 1.4 billion shares. The biggest lockup expiration, freeing more than 1 billion shares, is set for Nov. 14. The last lockup expires next May. For many employees, however, selling shares later this year may not be a palatable option. Facebook’s stock has so far fallen about 48% since the IPO, pushing its market capitalization down to about $42.6 billion.

FourSquare Attempts to make $$


  by 6


Facebook, Twitter and Tumblr have all gotten into the “Promoted” game — launching advertising products called “Promoted Tweets” and “Highlighted Posts” that offer businesses additional exposure for their content. On Wednesday, Foursquare is joining them with the launch of “Promoted Updates,” its first paid product offering for merchants.

Last week, Foursquare began allowing business owners to send local updates — say, their specials for the day, or a picture of their new outdoor seating area — to their “best customers” when they’re nearby. “Best customers” are those who check in frequently, and possibly have “Liked” the venue on Foursquare.

Now, businesses can aim those updates at users who aren’t their best customers, but could be. The ads are designed to target users whose friends frequently stop by, who have added that venue to one of their Foursquare lists, or who are often visiting similar venues in that neighborhood. These ads aren’t intrusive: They’re confined entirely to the “Explore” tab.

Foursquare is rolling out Promoted Updates and Promoted Specials with a handful of large chains, including Gap, Old Navy, Hilton, JC Penney, Best Buy and Walgreens, as well as some smaller enterprises. The other 1 million merchants registered on Foursquare will be able to advertise through Promoted Updates “in the coming months,” a spokesperson said.

Who are you online?

Personal branding is not the future it is the now.  Make sure that your Social Media platforms portray you exactly the way you would want some one to see you.  Are you sure you want your boss to see you the same way your family does?  Privacy is dead.  But remember you are the one in control.  You are in charge of your profiles so make sure they say what you want them to.


Job seekers getting asked for Facebook passwords

Resume, references, password: Job seekers get asked in interviews to provide Facebook logins

Associated PressBy Manuel Valdes, Associated Press | Associated Press – Tue, Mar 20, 2012 7:55 AM EDT

  •                Robert Collins of Baltimore poses for a photo Friday, March 16, 2012 at Cylburn Arboretum in Baltimore. When Collins returned from a leave of absence from his job as a security guard with the Maryland Department of Public Safety and Correctional Services in 2010, he was asked for his Facebook login and password during a reinstatement interview, purportedly so the agency could check for any gang affiliations. (AP Photo/Steve Ruark)View PhotoRobert Collins of Baltimore poses for a photo Friday, March 16, 2012 at Cylburn Arboretum in Baltimore. When Collins returned from a leave of absence from his job as a security guard with the Maryland Department of Public Safety and Correctional Services in 2010, he was asked for his Facebook login and password during a reinstatement interview, purportedly so the agency could check for any gang affiliations. (AP Photo/Steve Ruark)


SEATTLE (AP) — When Justin Bassett interviewed for a new job, he expected the usual questions about experience and references. So he was astonished when the interviewer asked for something else: his Facebook username and password.

Bassett, a New York City statistician, had just finished answering a few character questions when the interviewer turned to her computer to search for his Facebook page. But she couldn’t see his private profile. She turned back and asked him to hand over his login information.

Bassett refused and withdrew his application, saying he didn’t want to work for a company that would seek such personal information. But as the job market steadily improves, other job candidates are confronting the same question from prospective employers, and some of them cannot afford to say no.

In their efforts to vet applicants, some companies and government agencies are going beyond merely glancing at a person’s social networking profiles and instead asking to log in as the user to have a look around.

“It’s akin to requiring someone’s house keys,” said Orin Kerr, a George Washington University law professor and former federal prosecutor who calls it “an egregious privacy violation.”

Questions have been raised about the legality of the practice, which is also the focus of proposed legislation in Illinois and Maryland that would forbid public agencies from asking for access to social networks.

Since the rise of social networking, it has become common for managers to review publically available Facebook profiles, Twitter accounts and other sites to learn more about job candidates. But many users, especially on Facebook, have their profiles set to private, making them available only to selected people or certain networks.

Companies that don’t ask for passwords have taken other steps — such as asking applicants to friend human resource managers or to log in to a company computer during an interview. Once employed, some workers have been required to sign non-disparagement agreements that ban them from talking negatively about an employer on social media.

Asking for a candidate’s password is more prevalent among public agencies, especially those seeking to fill law enforcement positions such as police officers or 911 dispatchers.

Back in 2010, Robert Collins was returning to his job as a security guard at the Maryland Department of Public Safety and Correctional Services after taking a leave following his mother’s death. During a reinstatement interview, he was asked for his login and password, purportedly so the agency could check for any gang affiliations. He was stunned by the request but complied.

“I needed my job to feed my family. I had to,” he recalled,

After the ACLU complained about the practice, the agency amended its policy, asking instead for job applicants to log in during interviews.

“To me, that’s still invasive. I can appreciate the desire to learn more about the applicant, but it’s still a violation of people’s personal privacy,” said Collins, whose case inspired Maryland’s legislation.

Until last year, the city of Bozeman, Mont., had a long-standing policy of asking job applicants for passwords to their email addresses, social-networking websites and other online accounts.

And since 2006, the McLean County, Ill., sheriff’s office has been one of several Illinois sheriff’s departments that ask applicants to sign into social media sites to be screened.

Chief Deputy Rusty Thomas defended the practice, saying applicants have a right to refuse. But no one has ever done so. Thomas said that “speaks well of the people we have apply.”

When asked what sort of material would jeopardize job prospects, Thomas said “it depends on the situation” but could include “inappropriate pictures or relationships with people who are underage, illegal behavior.”

In Spotsylvania County, Va., the sheriff’s department asks applicants to friend background investigators for jobs at the 911 dispatch center and for law enforcement positions.

“In the past, we’ve talked to friends and neighbors, but a lot of times we found that applicants interact more through social media sites than they do with real friends,” said Capt. Mike Harvey. “Their virtual friends will know more about them than a person living 30 yards away from them.”

Harvey said investigators look for any “derogatory” behavior that could damage the agency’s reputation.

E. Chandlee Bryan, a career coach and co-author of the book “The Twitter Job Search Guide,” said job seekers should always be aware of what’s on their social media sites and assume someone is going to look at it.

Bryan said she is troubled by companies asking for logins, but she feels it’s not a violation if an employer asks to see a Facebook profile through a friend request. And she’s not troubled by non-disparagement agreements.

“I think that when you work for a company, they are essentially supporting you in exchange for your work. I think if you’re dissatisfied, you should go to them and not on a social media site,” she said.

More companies are also using third-party applications to scour Facebook profiles, Bryan said. One app called BeKnown can sometimes access personal profiles, short of wall messages, if a job seeker allows it.

Sears is one of the companies using apps. An applicant has the option of logging into the Sears job site through Facebook by allowing a third-party application to draw information from the profile, such as friend lists.

Sears Holdings Inc. spokeswoman Kim Freely said using a Facebook profile to apply allows Sears to be updated on the applicant’s work history.

The company assumes “that people keep their social profiles updated to the minute, which allows us to consider them for other jobs in the future or for ones that they may not realize are available currently,” she said.

Giving out Facebook login information violates the social network’s terms of service. But those terms have no real legal weight, and experts say the legality of asking for such information remains murky.

The Department of Justice regards it as a federal crime to enter a social networking site in violation of the terms of service, but during recent congressional testimony, the agency said such violations would not be prosecuted.

But Lori Andrews, law professor at IIT Chicago-Kent College of Law specializing in Internet privacy, is concerned about the pressure placed on applicants, even if they voluntarily provide access to social sites.

“Volunteering is coercion if you need a job,” Andrews said.

Neither Facebook nor Twitter responded to repeated requests for comment.

In New York, Bassett considered himself lucky that he was able to turn down the consulting gig at a lobbying firm.

“I think asking for account login credentials is regressive,” he said. “If you need to put food on the table for your three kids, you can’t afford to stand up for your belief.”


McFarland reported from Springfield, Ill.


Manuel Valdes can be reached at https://twitter.com/ByManuelValdes .

Shannon McFarland can be reached at https://twitter.com/shanmcf .

Email is king

New survey focusing on B2B suggests that social media is becoming the best way to keep in contact with customers. Not surprisingly Email gets the best response.  I tell all my clients that Email is king.  You can connect with people thru their various social media outlets but everyone has different platforms (some tweet others Facebook) and times of day or amount of times that they actually do go on but pretty much everyone checks their emails at least once – most multiple – times a day.  All good social media plans should include getting email addresses in the email.  Beg borrow or steal (well don’t steal them..) to get your clients to give you permission to email them.



B2B Marketers Optimistic About Social Media for Lead Generation

MARCH 22, 2012

Email currently most effective lead generation tactic

It’s no surprise that business-to-business marketers and agencies are looking for leads online. A February 2012 survey of B2B marketing and agency professionals by BtoB Magazine found that 59% view lead generation as their greatest online marketing challenge. To meet that goal, marketers are exploring new channels in 2012, particularly social media—and for many, the approach is working.

Currently, most respondents rely primarily on email—57% said it was the online channel that contributed the most qualified leads to their businesses. But a significant number said that some other online channel was their biggest driver of leads, though this group was split among several channels, including paid search (20%) and social media (13%). Respondents from agencies were more likely than marketers to report that social or search was their most successful marketing channel, possibly because agencies are often more able to specialize in such tactics.


Online Marketing Tactic that Is the Greatest Contributor to Leads According to US B2B Agencies and Marketers, Feb 2012 (% of total)


Both B2B marketers and agencies felt that social media in particular has room to grow for their organizations. After email, social media was found to be the most widely adopted marketing channel, but only 5% of respondents described their social media efforts as “well-optimized,” compared with 30% who felt that way about their email programs. A majority, 55%, said that their social efforts were early-stage but showed promise.


Incremental Value that Social Media Marketing Will Drive in 2012 According to US B2B Agencies and Marketers, Feb 2012 (% of total)


Data suggests that, in the social space, B2B enterprises should look first to LinkedIn and blogs. An October 2011 study of B2B marketers worldwide conducted by marketing automation software provider Pardot found that LinkedIn was the social media tool most successful at lead generation, followed closely by blogging.


Social Media Tool that Is Most Successful for Lead Generation According to B2B Marketers Worldwide, Oct 2011 (% of respondents)


Paid search presents another opportunity for B2B marketers to grow their lead generation efforts. Although 18% of marketers reported that it was their single greatest lead creator, only 11% said they had a mature and well-optimized search program in place. Forty-three percent said they didn’t use search marketing at all.

Corporate subscribers have access to all eMarketer analyst reports, articles, data and more. Join the over 750 companies already benefiting from eMarketer’s approach. Learn more.

Check out today’s other articles, “Fashion Adds Fuel to Fast-Growing Retail Ecommerce Sales and Mobile Video Viewership Gaining in Australia.”