Country Music Cruise on course to sell out

hero1_bg_2016You can still get a great deal on many of the Artist’s sites.  Currently Kathy Mattea, Kenny Rogers, The Oak Ridge Boys and Mel Tillis have artist specials on their sites.  Email us if you are looking to do online promotions with this property.


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Malt Shop Memories Cruise is SOLD OUT!






We are excited to announce that the 2015 Malt Shop Memories Cruise is sold out.  We will be announcing 2016 shortly.  Stay tuned!

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12 Days of Membership launches Saturday

 “The 12 Days of Membership”

Giving Thanks Campaign Kicks Off  on December 14 with Special Home Alone Screening

Pelham, New York. December 5, 2013 – The Picture House has announced “The 12 Days of Membership,” an appreciation campaign designed to say thank you to loyal members during this holiday season.  Each day a special gift will be offered to members as a token of thanks over the 12 day period.  It begins on December 14th with a morning screening of Home Alone and culminates on December 25th with free movies all day long for members.   “It’s our way of saying thank you to loyal members who make programming, events and education possible through the year”, says Lisa Ahmad, Chair of The Picture House Membership Committee.  For movie buffs on your holiday list, two stocking stuffer items will be available for purchase during the 12 day campaign, including Picture House Gift Cards, in any denomination and special one-month memberships for unlimited screenings and discounts during January 2014.

The 12 Days of Membership, December 14 – 25, 2013

Daily thank you gifts for members-only, include:


  • Day One, Saturday December 14:  Morning Kids Movie– Home Alone

Free Admission for Members


  • Day Two, Sunday December 15:  The Magical Nutcracker Matinee Event

The cinematic version of New York City Ballet’s classic production brings George Balanchine’s chorography to the big screen.  The event starts with a live performance of Nutcracker excerpts performed by students of Pelham’s Ballet Arts studio, photo opportunities with glittering ballerinas and more.  Members will receive holiday light up jewelry to add to the glow of this festive afternoon.


  • Day Three, Monday December 16: Free Hot Cocoa for members at all screenings today.


  • Day Four, Tuesday December 17: Half Price Movies Day

Guests of Members Receive Member Benefits today – All is Lost

Tuesday is Half Price Movie day, just $3 for members.


  • Day Five, Wednesday December 18:  Screening Room Goes Big! Free Evening Admission

See Broken Circle Breakdown in the Main Hall today only.   Free Admission for the evening show.


  • Day Six, Thursday December 19: It’s a Wrap Day! 

Members are invited to relax and watch a movie while The Picture House wraps one of your gifts (that you bring).  Members are also encouraged to bring an unwrapped gift for a child which we will donate to charity, Toys for Tots.


  • Day Seven, Friday December 20: Date Night, It’s About Time

Members receive two free popcorns and two small sodas for the special screening tonight of this romantic comedy about love and time travel.


  • Day Eight, Saturday December21:  –  Morning Matinee for Kids, Elf

Free Admission for Members


  • Day Nine, Sunday December 22 – La Rodine Opera, from Teatro La Fenice in Florence, Italy

Free admission for members.


  • Day Ten, Monday December  23: Raffle Drawing Day

Through the 12 Days members can enter to win one of five favorite movies hand selected by Picture House board members.


  • Day Eleven, Tuesday December 24: – Screening Room Goes Big!

See Some Velvet Morning in the Main Hall today only.   Free Admission for the evening show.


  • Day Twelve, Wednesday December 25, Christmas Day

Free Admission for Members


*During “The 12 Days of Membership”, All is Lost will be presented in the Main Hall and Broken Circle Breakdown will be shown in the Screening Room from December 14 – 19. From December 20 to 26, About Time will show in the Main Hall and Some Velvet Morning in the Screening Room.


The Picture House is dedicated to creating a shared community experience for diverse audiences through film, education programming and unique cultural offerings.  Our historically preserved and restored theater offers a unique gathering place dedicated to entertaining, enriching, and inspiring a sense of wonder for all ages. The Picture House 175 Wolfs Lane, Pelham, NY 10803 (914) 738-3161


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New Cruise with Diana Krall

Email or call us if your web site would like to be involved with our latest cruise.


Cruise with Grammy winner Diana Krall

Larry Bleiberg, Special for USA TODAY2:06 p.m. EDT September 23, 2013



Cruisers will be guaranteed harmony at sea on a 10-day Seabourn voyage with Grammy-winning jazz vocalist Diana Krall.

The trip, aboard the 450-passenger Sojourn, sails from Monte Carlo to Barcelona. It runs Sept. 30 to Oct. 10, 2014, visiting Sanary-sur-Mer, St. Tropez, Portovenere, Livorno (Florence/Pisa), Rome, San Remo, Marseille, Palamos and Palma de Mallorca.

Krall will perform throughout the final four nights of the cruise in a series of intimate concerts. The first five nights will feature internationally recognized jazz artists, including vocalist Karrin Allyson, pianist Shelly Berg, trumpeter Randy Brecker, bassist John Clayton, reed player Anat Cohen, trombonist Wycliffe Gordon and drummer Jeff Hamilton. They will perform as a band nightly, as well as break into different combos for additional afternoon and late-night shows.

The trip, offered by Star Vista Cruises, will also include a special menu focusing on Mediterranean regional cuisine.

Pricing from $6,000 per person. For more information visit

This item was written by Larry Bleiberg, former travel editor of The Dallas Morning News and Coastal Living magazine. Bleiberg is serving as Guest Editor of The Cruise Log while USA TODAY Cruise Editor Gene Sloan is away.

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Why your online strategy needs to be diverse


Facebook Quietly Destroys Half the Value of Your Brand Page Overnight

Posted on October 3, 2012 by Jeff

First let me give credit to Geoffrey Colon at Ogilvy for breaking this news over a week ago, though before data had accumulated enough to understand the full impact of what Facebook has done. And let me also say that Facebook can fix this at any time, and may be forced to, considering the backlash they are about to receive from the very advertisers that are practically their sole source of revenue.

Bottom line is this: on or around September 21, Facebook made a major change to the Edgerank algorithm that determines, among other things, which of your brand’s Facebook posts end up in your fans’ feeds, and that change resulted in many pages losing 40-50% (or more) of their organic reach. Let me say that again a different way: with no warning and no explanation by Facebook, your brand page may have just lost half of its value.

As an analyst and lover of statistics and data, I should say it’s a bit early to nail the number down completely. But I pulled data from a number of pages I have access to, and all of them show a sudden decrease in reach starting on September 21, ranging anywhere from a 24% to a 63% decrease (averaging out to around 45%) in average organic reach when compared to the previous two months. And that page that had a 24% decrease has a huge fan base, so that percentage translates into 100,000 fewer fans, on average, seeing each post. 100,000 fans.

There have been stories written previously about how only 16% of the fans of a brand page will see a given post, though my internal numbers range anywhere from 7% to 15% depending on the size of the fan base. That, frankly, was pretty horrible, but could be explained away by insisting that Facebook knew better, and part of their insight into your fans was that they responded better when Facebook made the decision of which posts they should see. We have to trust Facebook, because they don’t tell us a whole lot about our fans; unlike other platforms like Twitter, you can’t even pull a list of all the fans who like your page.

This change is more than just a minor tweak. This is Facebook doubling down and admitting that they really don’t have any interest in brands having a real relationship with the fans they’ve accumulated. This is admitting they don’t know how to create a real ad model other than making brands pay to talk to the fans they may have already paid to find and cultivate. This is also Facebook (probably) admitting that they don’t care about their user experience and are perfectly fine increasing the number of ads or promoted posts that you will see every day.

One could make the argument that the value of a Facebook fan page is not all in the reach you get with each post, that there is value in having a presence there, that the demographic and other data you can gather about your fans is valuable, and that perhaps being able to reach that audience, even if it costs money, has value. To that I say, maybe. But the real value of the page is in the ability for a brand to reach its fans and to engage with them, and that has suddenly become much harder.

How will the industry respond? Hard to say, because Facebook is still the only game in town, at least when it comes to large social networks. They made this change because they can, and I suspect they aren’t very worried about brands pulling out and giving up. I think it speaks volumes that Facebook made no public announcement about this and didn’t reach out to its partners to explain ahead of time. Time will tell, but I know the analysts and strategists I talk to think Facebook has finally crossed a line that puts their entire value proposition in question.

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Ship of Fear

We are very excited to be involved with the upcoming Ship of Fear Cruise – more soon!


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Twitter announces E-Commerce add on

Chirpify is a new e-commerce add on for Twitter allowing you to add a PayPal link to sell something that you are tweeting about.  This ability is going to make it much easier for you to directly sell to your followers what you are branding.


From their website:


The Twitter commerce & payments platform

Chirpify turns Tweets into transactions, enabling consumers and businesses to buy, sell, donate and transact in-stream on Twitter.

These are social, device agnostic, frictionless, in-stream, one step payments. We do this in real time at scale.

By removing all frictions of a traditional payments or e-commerce system, Chirpify transforms Twitter from a broadcast platform into a transactional one. To transact on Twitter Chirpify users need only Tweet simple commands such as “buy”, “pay” and “donate”.

The combination of frictionless one step transactions, social commerce, and Twitter’s real-time reach, is what makes Chirpify such a powerful platform.

Chirpify is venture backed by some awesome humans: Voyager Capital, angel investor Geoff Entress, BuddyTV CEO Andy Liu, former Facebook executive Rudy Gadre, HootSuite CEO Ryan Holmes, and TiE Oregon Angels.

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We done tipped….

From Hits Online


CAN YOU DIGIT? Digital album sales are up 15% this year, while track sales have already broken 1.3 billion units, according to the latest Nielsen report, and mobile has played a major role in this growth. “As we look ahead, it’s clear that digital music purchases—and consumption through streaming sources—will continue to grow, and that consumers’ appetites for digital music will change at the speed of technology,” said Nielsen SVP of Client Development David Bakula. “These trends will no doubt continue to shape the way that music is discovered, marketed, consumed and sold.” (10/3a)

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Email is King – Long Live Email

i again stress if your online marketing strategy doesn’t not focus on getting email addresses from your community you need to start doing so ASAP.  Places like Facebook and MySpace and Twitter are fads you can live with but don’t go down with them.  MySpace pretty much closed up over night and anyone with a million followers or less lost contact with all of them.  Please jump from social media to social media trends but people keep email forever.



From Hits Online – RIGHT BETWEEN THE EYES: Facebook shares hit a new low on Thursday, falling 6.3% to $19.87 as more than 271 million shares—or nearly 13% of those outstanding—became eligible for sale. The stock is down nearly 50% from its May 18 debut. Things have become so dire that Mark Zuckerberg is acknowledging to employees for the first time that the selloff could hurt them, the Wall Street Journalreports. Zuckerberg has long exhorted employees not to pay attention to the stock price, instead pushing them to focus on developing the social network. But in a company-wide meeting earlier this month, he conceded that it may be “painful” to watch as investors continue to retreat from Facebook’s stock, according to people familiar with the meeting. The meeting was part of a new effort over recent weeks to buck up morale. Rules that restricted investors from selling their stakes immediately after Facebook’s IPO expired for those who sold stock in the offering—but not employees, who  are only able to watch at this point. Lockup expirations in October, November and December will allow Zuckerberg and other employees to sell more than 1.4 billion shares. The biggest lockup expiration, freeing more than 1 billion shares, is set for Nov. 14. The last lockup expires next May. For many employees, however, selling shares later this year may not be a palatable option. Facebook’s stock has so far fallen about 48% since the IPO, pushing its market capitalization down to about $42.6 billion.

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FourSquare Attempts to make $$

  by 6


Facebook, Twitter and Tumblr have all gotten into the “Promoted” game — launching advertising products called “Promoted Tweets” and “Highlighted Posts” that offer businesses additional exposure for their content. On Wednesday, Foursquare is joining them with the launch of “Promoted Updates,” its first paid product offering for merchants.

Last week, Foursquare began allowing business owners to send local updates — say, their specials for the day, or a picture of their new outdoor seating area — to their “best customers” when they’re nearby. “Best customers” are those who check in frequently, and possibly have “Liked” the venue on Foursquare.

Now, businesses can aim those updates at users who aren’t their best customers, but could be. The ads are designed to target users whose friends frequently stop by, who have added that venue to one of their Foursquare lists, or who are often visiting similar venues in that neighborhood. These ads aren’t intrusive: They’re confined entirely to the “Explore” tab.

Foursquare is rolling out Promoted Updates and Promoted Specials with a handful of large chains, including Gap, Old Navy, Hilton, JC Penney, Best Buy and Walgreens, as well as some smaller enterprises. The other 1 million merchants registered on Foursquare will be able to advertise through Promoted Updates “in the coming months,” a spokesperson said.

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